Nestled in the heart of one of Asia’s premier ski resorts, this prime piece of land offers an unparalleled opportunity for retail businesses seeking a prestigious location with unmatched visibility and foot traffic. Situated at the intersection of Hirafu Zaka and Route 343, this property is the beating heart of Hirafu Village—a location where exclusivity meets opportunity. Whether you're an established high-end brand looking for a flagship location or an ambitious visionary eager to leave your mark, this site is a cornerstone investment in one of the busiest hubs of the region.

Adding to the allure, the sale includes full engineering drawings for a thoughtfully designed hotel with integrated commercial space. Buyers have the option to bring these plans to life or start afresh to tailor the development to their unique vision. This is a rare chance to own not just prime retail frontage but also the cachet of a private penthouse suite at the very top of the village, a crown jewel in the ultimate alpine escape.

The site’s story is steeped in history and innovation. Owned by long-time Hokkaido residents, this property was a thriving commercial corner with a lodge at the rear until the owners shifted focus to cutting-edge ventures in Tokyo, including solar energy and data centers. In 2018, the original structures were cleared, and detailed development plans for a luxury hotel were initiated, complete with construction quotes. While those plans paused due to the high costs and the timely onset of the pandemic, the groundwork for an exceptional project is already laid, with all documentation and plans available for review.

For discerning buyers, this is more than just a development opportunity—it’s a chance to secure a legacy. Whether as a trophy asset for a high-end retail flagship or as a marketing investment to cement your brand’s presence in Asia’s most coveted ski destination, this site offers a unique combination of prestige, potential, and location. Don’t miss the opportunity to claim this iconic corner and bring your vision to life in Hirafu Village.

Seller Side Commissions Payable