Westin to Bring Luxury to Furano with New Hotel in 2026

Furano, one of Hokkaido’s premier year-round resort destinations, is set to welcome a new luxury hotel as Westin Hotels & Resorts, a prestigious brand under Marriott International, prepares to break ground on a new development in 2026.

The upcoming hotel will be situated in the Kitanomine ski resort area, one of two major ski zones in Furano. Westin has secured approximately 13,500 square meters of land for the project, which will be developed in partnership with Sekisui House, a leading Japanese residential construction company headquartered in Osaka. This marks a significant expansion for Westin in Japan, as the new Kitanomine Westin will become the brand’s eighth hotel in the country and only its second property in Hokkaido.

The first, The Westin Rusutsu Resort, has already established itself as a top-tier destination, earning the title of "Japan’s Best Ski Resort" at the 2024 World Ski Awards. With its reputation for delivering exceptional hospitality, wellness-focused amenities, and a seamless blend of luxury and nature, Westin’s presence in Furano is expected to elevate the region’s appeal to international travelers and investors alike.

While Furano is widely celebrated for its world-class skiing and deep powder snow, the region offers far more than just winter sports. Nestled in the heart of Hokkaido, Furano is a four-season destination that attracts visitors from around the world with its stunning natural landscapes, vibrant local culture, and outdoor activities throughout the year.

• Winter: Furano is home to some of the best skiing in Japan, with long, well-groomed runs and consistent snowfall. The resort area is known for its light, dry powder, attracting skiers and snowboarders from across the globe.
• Spring & Summer: As the snow melts, Furano transforms into a breathtaking expanse of rolling green hills and colorful flower fields. The region is particularly famous for its lavender fields at Farm Tomita, which attract thousands of visitors in July. Outdoor activities such as hiking, cycling, and hot air ballooning also thrive in the warmer months.
• Autumn: The changing seasons bring stunning fall foliage, making Furano an ideal getaway for nature lovers. The picturesque landscapes offer fantastic opportunities for photography, scenic drives, and exploring the local countryside.

With the arrival of a luxury hotel like Westin, Furano’s real estate market is poised for growth. The region has already been attracting increasing interest from international buyers looking for vacation homes, investment properties, and ski-in/ski-out accommodations. Whether you're looking for a winter retreat, a rental property, or a long-term investment, Furano offers unique opportunities in Japan’s growing resort real estate sector.

Source: The Hokkaido Shimbun – 21st February 2025