Niseko is renowned for its world-class skiing and year-round activities, but it's also emerging as a hub for innovative craftsmanship. This new wave of craftsmanship prioritizes sustainability, tradition, and design, redefining clothing and showcasing the environment's potential. Discover the story of Niseki Denim, an embodiment of this movement.
Forest to fabric
Niseki Denim is creating sustainable Japanese denim fashion from Niseko's thinning wood. The durable, high-quality denim is made from the fibers of native Niseko trees that thrived in Hokkaido's harsh winters. Niseki Denim starts with this raw material and transforms it into refined, resilient fabric, resulting in long-lasting jeans.
Clothe yourself in the blessings of snow — that is our denim.
Tradition meets innovation
These jeans are more than just a fashion trend; they're a timeless wardrobe staple, carefully handcrafted by artisans who prioritize stitching and fit. The jeans are made using a combination of traditional Japanese dyeing techniques and modern denim methods, resulting in a durable garment that ages beautifully, developing a unique aesthetic design over time.
Strengthening local roots
Niseki Jeans supports Niseko's circular economy and environmental stewardship by using locally sourced materials and local artisans. Production is limited to 100 pairs every six months to balance environmental impact with support for the local community through ethical production. By simply wearing Niseki Denim, you can embrace sustainable living in Japan.
A natural fit for lifestyle-driven travelers
Niseki Denim embodies Niseko's rich heritage of craftsmanship, environmental consciousness, and innovative style. Each pair, meticulously crafted by skilled Japanese artisans, reflects a unique story of nature's strength, resilience, and sustainability. Niseki Denim is the perfect choice for those who live intentionally and approach every aspect of their lives with care and purpose.
Why Niseki?
No, it’s not a spelling mistake! Niseki is the blend of the world famous Niseko area and the Japanese word for tree, Ki. Take home a sustainable piece of Niseko with you today!
To learn more about Niseki Denim, click here.
