Myoko's $1.4bn Ski Boom: Growth, Jobs & Rising Questions

Mar 31, 2025

Suginosawa morning

Foreign investment is transforming Myoko into a global ski hub—boosting jobs and tourism, but locals worry about housing costs and seasonal risks.

The picturesque Myoko highlands in Niigata Prefecture are on the brink of a significant transformation, with a planned $1.4 billion investment by Singapore-based Patience Capital Group (PCG). This ambitious project aims to elevate Myoko into a premier international ski destination, promising substantial economic benefits alongside community concerns.

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Economic Benefits

  • Job Creation: The development is projected to generate approximately 1,000 jobs, providing a substantial boost to local employment opportunities. ​
  • Tourism Enhancement: By attracting a global clientele, the resort is expected to invigorate winter tourism, leading to increased revenue for local businesses and higher tax income for the region. ​
  • Year-Round Appeal: PCG plans to promote the resort for business conferences and offer discounts during non-peak times for local residents, aiming to establish Myoko as an all-season destination. ​

Community Concerns

  • Rising Property Prices: Similar developments in other regions have led to increased property values, potentially resulting in higher taxes and living costs for residents, raising fears of being priced out of their own community. ​
  • Seasonal Business Operations: There is apprehension that businesses may operate predominantly during the winter season, leading to reduced activity and economic stagnation during other times of the year. ​
  • Cultural Preservation: The influx of foreign investment and tourists brings concerns about maintaining Myoko's traditional culture and community values amidst rapid development.
Akakura sunrise
Sunrise over Akakura

Balancing Tradition & Development

Ken Chan, founder of PCG, acknowledges these concerns and emphasizes the importance of integrating the resort into the local community. Efforts are being made to engage with residents and ensure that the development respects and preserves the cultural heritage of Myoko.

As Myoko stands on the cusp of this transformative development, the challenge lies in harmonizing economic growth with the preservation of its unique cultural identity, ensuring that both the community and investors mutually benefit from the region's evolution.

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