Furano, famous for its exceptional powder snow (up to nine metres), becomes a stunning and colourful summer retreat with brilliant flower fields and diverse outdoor pursuits. While Hokkaido is well-known for its lavender, Furano also boasts fields of rapeseed blossoms, poppies, lupins, sunflowers, and other varieties, most of which flower from late June to mid-July or early August. Beyond its scenic appeal, Furano presents numerous summer activities and real estate prospects that are increasingly attracting international interest. Explore the reasons why this delightful town is becoming a popular choice for both investors and nature enthusiasts.
Summer activities in Furano
Explore Furano's vibrant activities for your next summer adventure.
- Cycling: Ride through Furano's countryside on beautiful cycling routes that pass through the lavender fields.
- Wine Tasting: Experience a hillside winery experience with breathtaking views and exclusive local wine varieties at Furano Wine.
- Furano Cheese Factory: Explore the Furano Cheese Factory, featuring a variety of dairy products and a hands-on workshop for creating your cheese or ice cream.
- Norokko Train Ride: From early June to mid-October, explore the charming train ride with panoramic views of flower fields and farmlands from Furano to Biei.
- Local food: With various flower fields and farmlands, Furano showcases numerous fresh harvests, including melons, corn, and a local gelato. From restaurants to local streets, discover Furano's unique local produce.
- Cultural events: Furano comes alive with the following unique local events
- Lavender Season (July): Celebrated at the Farm Tomita and Nakafurano Lavender Park, enjoy local performances and market events.
- Furano Belly Button Festival (July 28-29): Also known as Heso Matsuri, this summer festival features dancers who decorate their bellies with faces and perform on colourful parades.
Furano as a place to stay
Furano is not just a seasonal escape but a smart real estate investment. With the consistent growth of year-round tourism, property demand is rising, particularly for vacation homes. Its properties also remain affordable, offering long-term value development for investors and an ideal seasonal living option for families. The growth of year-round amenities enhances rental potential outside the peak winter season.
Discover Furano, a year-round treasure boasting breathtaking scenery and rich culture, offering not only an exceptional summer retreat for nature enthusiasts but also significant potential for real estate investment. With its captivating natural beauty and promising returns, Furano awaits those seeking both a summer sanctuary and a smart investment.
