10 Niseko-Hirafu Properties Below Market Value

Feb 10, 2025

Discover the Best Value Ski Properties in Niseko-Hirafu!

When it comes to ski resort real estate in Japan, "value" can be a tricky concept to pin down. At Uchi, we believe value goes beyond just the price tag—it’s about finding properties that offer both lifestyle benefits and strong investment potential. And we’ve found 10 standout properties in Niseko-Hirafu that check all the boxes.

While many buyers focus solely on price when searching for ski properties in Japan, this can sometimes steer people away from popular destinations like Niseko due to the perception of higher costs. But what’s important to remember is that Niseko remains the top ski resort not just in Japan, but across Asia, thanks to its world-class skiing, vibrant village life, and year-round appeal.

In Niseko, especially in the main village of Hirafu, value isn’t just about the sticker price—it’s about the relative price compared to other similar properties in the region. That’s why we’ve selected 10 properties that are priced around or below 1 million yen per square meter. This price point is significantly below the average for homes and apartments in Hirafu, making these properties a fantastic investment opportunity in Asia's most famous ski resort.

These listings not only offer great value for those looking to invest in rental properties, with promising revenue potential during peak seasons, but they also represent an excellent lifestyle investment. All 10 properties are well under $1 million USD, making them an accessible entry point into the coveted Niseko-Hirafu resort area.