---
title: Key Insights from the 2024 C9 Hotelworks Niseko Market Report
date: 2024-12-03T00:00:00+09:00
author: Chris Pickering
canonical_url: "https://uchijapan.com/news/key-insights-from-the-2024-c9-hotelworks-niseko-market-report"
section: News
---
[Resort News](https://uchijapan.com/news/resorts)# Key Insights from the 2024 C9 Hotelworks Niseko Market Report

Dec 03, 2024

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   ![Niseko Village](https://d1g90p0r985xbs.cloudfront.net/general/_480x270_crop_center-center_60_line/Niseko-Village.jpg)The 2024 Niseko Tourism and Property Market Update by [C9 Hotelworks](https://c9hotelworks.com/market-insights) provides a comprehensive analysis of tourism recovery and evolving real estate trends in Niseko. Key highlights include:

- **Tourism Recovery:** Visitor numbers rebounded by 12% year-on-year to 2.9 million in 2024, fueled by expanded flight routes from Southeast Asia and increasing interest in Niseko as a year-round destination.
- **Real Estate Trends:** Rising construction costs and material shortages have shifted developer focus towards land plots and custom homes, with land values in areas like Hanazono surging by nearly 20%.
- **Development Pipeline:** 22 projects underway will add 2,284 keys/units by 2029, including major openings such as Nikko Style Niseko Hanazono and Hotel 101 Niseko. However, some projects face delays due to cost pressures.
- **Market Growth:** Niseko’s real estate market reached a value of USD 2.3 billion in 2024, dominated by condominiums (78%) and high demand for ultra-luxury villas, especially among affluent Asian buyers.

This report highlights Niseko’s resilience as a luxury tourism and property market, balancing rapid development with strategic responses to economic challenges.[  ](https://d1g90p0r985xbs.cloudfront.net/reports/Niseko-Tourism-and-Property-Market-Update-November-2024.pdf)

[Click here](https://d1g90p0r985xbs.cloudfront.net/reports/Niseko-Tourism-and-Property-Market-Update-November-2024.pdf) to download the report.

 [ Find Your Niseko Home Now  ](https://uchijapan.com/properties?search%5BrefinementList%5D%5Barea.title%5D%5B0%5D=Niseko%20Area)